MALAYSIA AT HEART. ASEAN IN VIEW.
An industry-led platform for sustainable aviation fuel. Bringing people, evidence and ideas together to inform Malaysia’s next steps — and a wider conversation across ASEAN.
01 / OUR PURPOSE
SAF Malaysia is an industry-led knowledge-sharing initiative with a simple purpose: make sustainable aviation fuel easier to understand, discuss and put into practice.
We connect perspectives from aviation, energy, finance, research and public policy. From first-time learners to decision-makers, everyone should have access to clear explanations, credible evidence and the questions that still need answers.
Our aim is to build the understanding that helps Malaysia and ASEAN develop informed policy and practical pathways for responsible SAF adoption.
We support responsible SAF adoption while examining costs, benefits and trade-offs. Our role is to inform debate, with no allegiance to a single company, feedstock or technology.
Our editorial commitments02 / THE SAF MALAYSIA PODCAST
Throughout 2027, we’ll sit down with people shaping the SAF ecosystem — from feedstock to flight, and from policy to investment.
SAF MALAYSIA / ORIGINAL SERIES
A PREVIEW OF THE CONVERSATIONS
Explore the proposed themes. Guests and release dates will be announced before the 2027 launch.
03 / SAF, EXPLAINED
Clear answers first. Deeper questions next.
Build your understanding, one topic at a time.
SAF is aviation fuel made from renewable or waste-derived sources that meets sustainability criteria. Its environmental value depends on how it is made and sourced.
“Sustainable” is a standard to demonstrate, not simply a label. The feedstock, production process and supply chain all matter.
Read ICAO’s SAF overview (opens in a new tab)SAF still produces emissions when burned. Its potential benefit is assessed across its lifecycle, from sourcing and production to transport and use.
Emissions savings vary by pathway. A credible comparison looks at the whole lifecycle and the assumptions behind the calculation.
Explore ICAO’s lifecycle methodology (opens in a new tab)Our coverage will examine local supply chains, credible sustainability standards, affordability and the policy choices that can support adoption.
How can demand grow responsibly? Which resources can be sourced sustainably? How can regional cooperation help? And how should costs and benefits be shared?
Read ICAO’s sustainability criteria (opens in a new tab)Our starting point: ICAO’s SAF guidance (opens in a new tab) and ATAG’s aviation resources (opens in a new tab). External references inform the discussion; they do not imply endorsement of this initiative.
04 / BEYOND THE FULL EPISODE
A new idea each day. A moment worth sharing. We’ll turn complex topics into accessible explainers and bring you the key clips from every weekly conversation.
Daily SAF explainersGeneral knowledge, useful definitions and context for the headlines.
The moments that matterShort podcast clips, with links back to the full conversation.
Perspectives across the ecosystemIdeas from industry, researchers and policymakers, shared across our social channels.
Social channels will be announced before launch.
05 / PARTNER WITH SAF MALAYSIA
Help turn a complex transition into a conversation more people can join. Two ways to support credible, accessible SAF knowledge in Malaysia and ASEAN.
Put your organisation behind a year of knowledge — and leave a lasting mark on the initiative.
For organisations seeking a sustained association with SAF education and regional dialogue.
Where would your organisation like to make a difference?
Enquire about Initiative SponsorshipOpens a pre-filled email — review and sendSupport the conversation that matters to your organisation — and help its insights reach further.
For organisations with a specific interest in a SAF topic, challenge or part of the value chain.
Which SAF question would you like more people to explore?
Enquire about Episode SponsorshipOpens a pre-filled email — review and sendLet’s discuss your interests, timing and the most useful way to contribute. Placements, deliverables and availability are agreed in writing. Sponsorship does not include editorial control or a guaranteed guest appearance.
For sponsorship, guest ideas and collaborations across Malaysia and ASEAN.
PARTNERSHIP QUESTIONS
Initiative Sponsors receive a lasting acknowledgement on the initiative’s website. Campaign placements run for the agreed sponsorship period; the permanent acknowledgement remains separate from those placements. The exact location and wording will be set out in the sponsorship agreement.
You are welcome to share areas of interest and suggest perspectives we should hear. The editorial team retains responsibility for topics, guest selection, questions and conclusions. Support is subject to editorial fit and availability.
Yes. Tell us which themes interest you and your preferred timing. We can discuss support across multiple episodes while keeping the scope and recognition clear for each one.
Your email opens with the selected package already included. Add your organisation, interests and preferred timing, then send it to start a discussion. An enquiry does not commit you to sponsorship.
06 / BRING YOUR PERSPECTIVE
Meaningful conversations start with people who have something to share. Recommend a speaker or put yourself forward for our 2027 podcast.
Help us find the researchers, practitioners, policymakers and community voices asking important questions about SAF. A useful perspective matters more than a prominent title.
Tell us who they are, the question they could help answer and why their experience matters to the region.
Nominate a speakerWorking on a solution, researching a challenge or seeing the transition from a different angle? Share the evidence, lessons and questions you would bring to an interview.
Include your area of expertise and availability for an in-person recording in Malaysia.
Volunteer as a guestBoth options open a pre-filled email for you to review and send. Suggestions are considered for relevance, evidence and diversity of perspectives. Selection is editorial and does not require sponsorship. Please obtain permission before sharing someone else’s private contact details.
07 / CONNECT THE REGION
Planning a conference, industry forum or roundtable? Let’s explore how its insights can reach people across Malaysia and ASEAN — during the event and beyond.
Share your event, location, dates and the role you have in mind. We’ll discuss editorial fit, format, resources and availability.
Opens a pre-filled email. Participation and coverage are subject to agreement, availability and recording permissions. Paid partnerships are clearly identified; editorial conclusions remain independent.
08 / THE PRINCIPLES BEHIND THE PLATFORM
Industry-led means bringing expertise to the table. Credibility means asking independent questions and being clear about who supports the conversation.
Reference primary sources, distinguish facts from views, and make uncertainty and trade-offs visible.
Seek voices across the SAF ecosystem. Explain differing positions without treating every claim as equally supported.
Identify sponsors clearly. Keep sponsorship separate from guest views, questions and editorial conclusions.
Date published content, link to supporting evidence and make substantive corrections visible to readers.
Our editorial commitments guide the 2027 programme.
AN OPEN CONVERSATION. A SHARED FUTURE.